Georgia Tourism Analytics

Tourism statistics relevant for vacation rental investments

Tourist Arrivals

No data

Annual number of tourist arrivals

Tourism Revenues

No data

Annual tourism revenue

Additional Insights

Expert analysis of Georgia Tourism trends and investment implications

Market Overview

Georgia's tourism industry exhibits robust growth, making it a viable market for short-term rental (STR) investments, particularly in urban and coastal areas. However, investors should be mindful of the seasonal nature and regulatory environment to optimize returns.

Key Findings

Data-driven insights

•Tourist arrivals increased from 300,000 in 2010 to over 9 million in 2023, indicating strong STR demand.
•Peak tourist months are June to September, with over 60% of annual visitors, impacting occupancy rates.
•Tourism revenue contributes 30% to Georgia’s GDP, highlighting economic vulnerability to tourism shocks.
•Tbilisi and Batumi have seen a 40% annual increase in Airbnb listings over the past 5 years, reflecting demand.

Market Trends

Historical patterns

•Consistent annual growth in tourist arrivals since 2000, averaging 12% per year.
•Shift from traditional hotels to STRs, with digital platforms like Airbnb growing by 50% since 2015.
•Emergence of new tourism markets, with increased visitors from the Middle East and Asia post-2010.

For Investors

Actionable takeaways

•Focus on Tbilisi and Batumi for high STR demand due to urban and coastal appeal.
•Develop strategies for maximizing occupancy during off-peak months, potentially through long-term rentals.
•Monitor regulatory changes closely; Georgia’s government is considering tighter STR regulations.
•Diversify property portfolios to mitigate risks from tourism-dependent income.

Market Context

Georgia's tourism industry is a key economic driver, with the country leveraging its cultural heritage and scenic landscapes. However, the sector's dependence on international arrivals poses risks in economic downturns or geopolitical tensions.

💡 Insights based on historical data. Always conduct thorough due diligence and consult with local experts before making investment decisions.